The echos of Rural India

Who We Are

Aavaran is a unit set up by Centre of the Study of Values (COS-V) a leading NGO, in Udaipur (Raj.) and is working for the development of deprived tribal communities of southern Rajasthan since 1988. It focuses on women and child development so as to help them get access to their basic rights and make them self sustainable through skill development and economic empowerment. The key strategy is to create value system within the community and employment opportunities for their self reliance.

COS-V identified that the unique block printing and dying process (Dabu & Phentia) practiced by the local village dwellers of - Chippo ka Akola, district Chittorghar, and is diminishing. Therefore to preserve and sustain this unique art, under Baba Saheb Ambedker Hast Shilp Vikas Yojna and with the support of Development Commission (Handicraft), Ministry of Textile, the tribal and rural women’ have been technically trained. Under the CSR program of Vedanta, COS-V is providing stitching and embroidery training to the rural women. The traditional motifs have been contemporized, by creating the fusion of the traditional and modern designs according to current fashion trends.

One initiative to provide livelihood and financial support to the rural artisans and women, COS-V has set up a craft outlet Aavaran in the city of Udaipur for selling the products made by these artisans. It serves as a market linkage for these artisans.

The net income generated by Aavaran is utilized in providing the educational, health and other benefits to its member artisans.

Aavaran offers a wide assortment of apparels, home furnishing and accessories with a touch of Indian traditional art and creative designs developed by skilled women of rural areas.

Aavaran as a member of Dastkar participates in various national & international exhibitions and road shows to showcase its product range to the buyers and retailers.