Aavaran- Echoes of rural India, aims to promote and evolve traditional crafts while economically empowering low income craftspeople and other stakeholders in the value chain, through education and income generation programs, we attempt to enable rural indigenous artisan communities become economically self-reliable as well as ensure the sustainability of traditional craft techniques and skills that they practice.
- Based out of Udaipur, Rajasthan, Aavaran was started by Alka Sharma, a textile graduate from Indian Institute of Crafts and Design, Jaipur.
- Aavaran’s attempt is to evolve the traditional ‘Dabu’, Mud resist technique of printing, specifically ‘Phentiya’ print, while consistently innovating on design and quality.
- Style, minimalism and comfort describe our range of hand dyed and hand block printed garments, home furnishings and accessories. The print draws from traditional motif repertoire while fabrics, cuts and sillhouettes are contemporary and cater to all lifestyles. The essential character of the craft is retained and enhanced.
TRAINING ACTIVITIES WITH CSR
With the aim of addressing the issues of migration especially among the youth, project Swavlamben was initiated in 5 villages around Udaipur district with support from Hindustan Zinc Ltd.. The intervention reached out to marginalized poor women including wage labours, unpaid daily workers with focus on tribal & SC/ST community.
Skill development initiatives were key focus of the project to make the rural and tribal women self-sustainable and self-reliant. Till now a total of 640 women and young girls were imparted trainings on various vocations which included tailoring, embroidery, Patwa and craft out of waste. The trainings also included sessions on health and hygiene.